Possible Music Videos

I will be uploading music videos that are good to analyse for different reasons.  Keep watching this post for added videos.

Multiple Narrative

Unsteady - X Ambassadors 
Feel So Close - Calvin Harris 
Runaway - Ludacris ft. Mary J. Blige

Abstract

Red Lips - GTA ft. Sam Bruno (Skrillex Remix)
Gemini Feed - Banks

DUE: 10 October, 2016

Planning:

You will now start planning your music video, allocating your time and deciding how your video will look. This will involve planning and creating the shots you will use.

Your planning should reference the research you have already completed, making sure your decisions are informed by your research into existing products. This is vital if you want to achieve top marks for your coursework.

Task 1: Calendar/Timeline

For this task you will produce:

• A Calendar or Timeline
• This should include:
  • When tasks will start and finish
  • Shoots
  • Deadlines
  • Class work and work outside of class

Task 2: Audience Research

For this task you will need to produce:

• Questionnaires
  • These should establish what your audience wants and likes; and should be the basis for the choices made in the video (costumes, colours, etc.)
• Analysis of questionnaires
  • For each one, analyse and discuss how these findings will education your construction.

Task 3: Mood Board

For this task you will produce:

• A mood board illustrating your initial ideas and inspirations for your music video
• This could include:
  • Potential colours for costumes and locations
  • Potential actor types
  • Inspirational images
• Each of these should be accompanied by a brief explanation illustrating why these ideas may be suitable for your music video.

Task 4: Storyboard

For this task you will need to produce:

• A detailed explanation of the concept of your music video.
  • What is the storyline/mood of the entire video?
  • What message are you trying to send?
  • What emotion are you trying to evoke from your audience?
• 10-15 storyboard style images planning the different story/shot elements of your music video.
  • You should:
    • Label each image, indicating the type of shot and lighting to be used
    • Explain why these planned shots are appropriate for your genre and audience

Task 5: Actors

For this task you will need to produce:

• Proof of contacting your actors
  • This can take the form of a screenshot of an email or text message
    • Remember to remove personal data (emails/phone numbers etc..) from these screenshots before you post them on the blog
• A final list of the actors you are using
  • This should contain:
    • Photographs of each actor
    • Information about each actor
    • An explanation illustrating why you have chosen these actors
    • An explanation illustrating why these actors are suitable for your genre and audience.

Task 6: Props/Costume List

For this task you will need to produce:

• A list of potential props you may use in your shoot
• A list of potential costume items you may use in your shoot
• You should:
  • Include images of the props and costume items
  • Explain why these props and costume items are suitable for your concept, genre and audience.

Task 7: Location Reconnaissance

For this task you will:

• Analyse the pros and cons of a minimum of 3 different locations for your shoot
• This analysis should include:
  • Photographs of the location
  • An explanation illustrating why these locations are appropriate/not appropriate for your concept.
  • Weather dependent locations and their alternative location in case of undesirable conditions.
  • Your final decisions on locations for your shoot.

Task 8: Finalise Storyboard

For this task you will:

• Re-draft any changes to the storyboard after considering your actors, costumes and locations.

Task 9: Production Team

• Allocate your group members or volunteered crew their positions within the production team and document this on your blog.
  •  Make sure your production team know what they are doing: cameraperson/director/editor/production assistant, etc.
  • Make sure your team know what they must do and how to work the equipment they have been tasked with.

Task 10: Production Schedule

For this task you will produce:

• A detailed schedule for your team AND actors.
  • When must you find costumes and location permission (if necessary) by?
  • What dates will you be filming and in which locations?
  • When must specific crew or actors be present? (Do not invite an actor to a shoot if they are not needed at that time.)
  • Slot in a couple of dates for re-shoots.

Task 11: Filming

In order to have the best results in your editing process, make sure that you take at least 3-5 takes of each shot.

Music Video Analysis Guidance

Here, you will find an example of music video analysis. This is by no means exhaustive so please try to add as much detail in your analysis as possible.


http://a2joshkitchingham.blogspot.co.uk/2015/09/music-video-research.html?view=sidebar#!/2015/09/music-video-research.html

Theory Research

Before you start analysing your chosen music videos, I suggest (VERY STRONGLY) to do some research on theories related to both music videos themselves and representations within music videos.

Here is a list of theorists I would like you to look at. Choose a MINIMUM of 3!

Music Video Theories

• Andrew Goodwin
• Roland Bartes
• Vladimir Propps

Representation Theorists

• Laura Mulvey
• John Berger 

Here is a Slideshare presentation to help you; it includes many more theories you could research.
http://www.slideshare.net/MissOzzy/theory-theorists

Research of Main Task (Music Video)

Due 29 September, 2016


Research:

In order to complete this task you will need to conduct a variety of different types of research looking at your chosen artist, production companies, record labels and at your audience. This research should inform your planning for your pack.

Task 1: Music Video Research

For this task you will produce:

}       An analysis of 3-5 music videos

o   Explore camera angles, mise-en-scene, lighting, shot distances, etc.

o   What are the conventions found in this music video?

o   How is the band/artist being represented? (Denotation and connotation)

o   Who is the audience for this video?

o   What genre is this music video? How is this shown?

o   What features of the shots you have chosen to explore will you use/not use in your own video?

Task 2: Music Video Directors

For this task you will produce:

}       A profile of 2-3 significant music video directors and their most famous/intriguing videos.

o  o   How long have they been in the industry?

o   What genre do they tend to stick to?

o   Do they work exclusively (or often) with a specific artist?

o   What are their signature styles?

o   Are there any particular shots that you found interesting?

Task 3: Initial Ideas

For this task you will produce:

}        A mood board of your initial ideas including:

o   Artists you are considering using

o   Your inspirations

Task 4: Written Consideration of Artists and Tracks

For this task you should include:

o   Some background on the artist

o   What record label are they on?

o   Information about the chosen songs (What they are about, what the music video shows, etc.)

Task 5: Reasoning for Chosen Artist

Once you have decided your artist and track:

}        Discuss and explain why you have made your specific choice.

o   Consider tempo and beat

o   Lyrics and message

Task 6: Record Label and Production Company

For this task you will need to produce:

}       A profile of the record label and production company who has produced your chosen track.

o   How long have they been in the industry?

o   How much of your chosen artist have they worked on?

o   Who else belongs to the record label?

o   Who else does the production company handle?

Presentation Style

Presentation Methods for Research and Planning Section:

·  Do not forget to use a wide range of presentational forms throughout posting on your blog.

·    You will lose marks if you do not vary your mediums of information being presented.

·       Feel free to research other presentation programmes or websites independently; using different presentation methods effectively can make your blog stand out and help push you into a Level 4 mark.

PLEASE POST YOUR BLOG ADDRESSES IN THE COMMENTS OF THIS POST!

Welcome Year 13!

A2 Media Coursework: Music Video 

Main Task:

The purpose of this unit is firstly to assess your ability to plan and construct media products using appropriate technical and creative skills; secondly to assess your application of knowledge and understanding in evaluating your own work, showing how meanings and responses are created; and finally to assess your ability to undertake, apply and present appropriate research.

For this task you will produce a promotion package for the release of an album, to include a music promo video, together with two of the following three options: a website homepage for the band; a digipak for the album’s release; a magazine advertisement for the digipak.

This album promo will be in a genre of your choosing and all of the footage, photography and editorial content will be produced by you.

To complete this task you will be required to conduct research, plan, produce and finally evaluate your product. Marks for your coursework are awarded as follows:

}        Research and Planning – 20 marks

}        Ancillary Task – 10 marks

}       Construction – 60 marks

}       Evaluation – 20 marks